Brand Identity Package
A complete identity package for businesses that need a logo system, colours, typography and usage direction that can scale across every customer touchpoint.
Commercial structure
Built as a product, quoted as a system.
Brand Identity Package turns a logo into a usable brand system. HAMMER 360° develops the visual language around the mark, including colour, typography, core styling and guidance for everyday application. It gives owners, designers, suppliers and internal teams a more consistent foundation for websites, social media, signage, presentations and campaign assets.
Colour palette
Typography direction
Brand usage guide



Frequently asked questions
Who is Brand Identity Package best suited for?
Brand Identity Package is best suited to businesses that need a more credible identity system, sharper presentation and consistent visual communication. The scope is intentionally productised so it can be selected, quoted and delivered without being hidden inside a vague package.
What is included in BRD-002?
BRD-002 includes Logo system, Colour palette, Typography direction and Brand usage guide. Any extra requirements can be scoped separately so the core product remains clear for quoting, proposals and delivery.
How does this connect to the wider HAMMER 360° ecosystem?
It can be quoted on its own or selected alongside related HAMMER 360° products when a larger solution is required. That keeps the scope transparent for the client while still allowing the work to connect into websites, CRM, proposals and future platform experiences.